Better Quality Flowers & Chocolates: Blossoming E-Commerce with Elegance
Project
Overview
Better Quality Flowers & Chocolates is an online florist and gift service based in Abu Dhabi offering fresh bouquets, gourmet chocolates, and gifts for special occasions. We were hired to create a premium e-commerce platform that captures their brand’s elegance, improves user experience, and boosts sales across products and events.
Our Customers Challenges And Desires
The client faced challenges with an under-optimized online presence, difficulty showcasing product details, inconsistent visual storytelling, and lack of clarity around delivery, event-based offerings, and unique gift combinations. Mobile performance was weak, and conversions were lower than potential.
Our Solution
We built a polished, mobile-responsive site with elegant design, high-quality imagery, and well-structured product categories (flowers, chocolates, gifts). We added features: same-day delivery options, clear ordering flows, rich product descriptions, and a refined visual identity to match the luxury gift-market.
Results
The new website increased user engagement, reduced bounce rates, and boosted average order value. Customers found gift selection easier, leading to higher conversion rates. Better Quality Flowers now enjoys a more elegant, trustworthy brand image online.
